BAT Building Global brands to meet the needs of consumers

For decades, BAT built its business on meeting the preferences of adult smokers with leading cigarette brands, superior products, and market-leading innovations.

However, BAT recognizes the world is changing.

BAT is building A Better Tomorrow™ for consumers by responsibly offering enjoyable and stimulating choices for every mood and every moment, today and tomorrow.

BAT’s consumers are at the core of everything they do, and its success is underpinned by addressing their preferences, offering them a choice of enjoyable, innovative, and less risky products through:

A wide selection of high-quality and stimulating products for every mood and moment; Brands they can trust that are manufactured to high quality and safety standards; Reduced-risk alternatives to combustible products;  Transparent, clear, and accurate information based on robust science about the relative risks; and Responsible marketing that doesn’t engage or appeal to youth.

BAT’s  Strategic Portfolio

These are our key brands in both the combustible and non-combustible categories. This ensures focus and investment on the brands and classes underpinning the Group’s future performance.

BAT's transformation is to reach £5 billion in New Category revenues by 2025 and increase the number of consumers of its non-combustible products to 50 million by 2030.

They are making significant progress and expect New Category profitability in 2024 one year ahead of plan. In 2022, New Category revenue increased by 37% compared to 2021 – reaching a total of £2.9 billion. They added 4.2 million consumers to their non-combustible product consumer base, reaching 22.5 million. This demonstrates its accelerated transformation driven by its multi-category portfolio.

Other international and local cigarette brands

They also have many international and local cigarette brands, which, although not part of our Strategic Portfolio, remain popular in many countries where we operate. These brands include Vogue, Viceroy, Kool, Peter Stuyvesant, Craven A, State Express 555, and Shuang Xi.

Based on the weight of evidence and assuming a complete switch from cigarette smoking. These products are not risk-free and are addictive.

Their Vapour product Vuse (including Alto, Solo, Ciro, and Vibe), and certain products, including Velo, Grizzly, Kodiak, and Camel Snus, which are sold in the U.S., are subject to FDA regulation, and no reduced-risk claims will be made as to these products without agency clearance.

Source:

https://www.bat.com/group/sites/UK__CRHJSY.nsf/vwPagesWebLive/DOAWUGEB